http://www.bloter.net/archives/63031 http://smartblogs.com/social-media/2010/03/31/social-media-and-china-what-you-need-to-know/; Wikipedia broadly defines social media as the http://wearesocial.sg/blog/2012/01/social-asia-tuesday-tuneup-11/ use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. Kagan sums it up nicely saying “social media is people having conversations online”. What is this new fad called Twitter, and why are so many people talking about it? Twitter is a type of social networking microblogging service in which a subscribed user has 140 characters to say what they have to to the rest of the world.
Often referred to as a way of sending a “text message to the world,” Twitter has grown in popularity over the past year to the point where even celebrities are using it. Additionally, news stations such as Fox and the Today Show regularly mention Twitter in their broadcasts. It depends exactly what they do. But what it sounds like is they’re going to have premium accounts to help companies manage their communication in terms of better analytics for figuring out who’s reading you and all that sort of stuff.
I don’t think they’re moving into the enterprise space, per se. I think they’re trying to make a more robust version of what Twitter already is that companies will be willing to pay for. We don’t really see that as competitive to what we’re doing. But as more and more web sites start using complicated URL structure it becomes impossible and inconvienent to continuously show 50+ long character url strings many with archive structure in the URL or SQL Data inside the URL string itself and by using a URL compression tool you can have users focus more on the content you are discussing rather than the URL itself.
Using cool applications like Twitpic and Tweetube, users can share pictures, videos, and music files in Twitter. The better tweeter is not afraid to diversify his or her tweets to include these different media. Followers will appreciate the variety, and will definitely perk up at the pleasing distractions from the monotonous 140-character text. All of this comes on the heels of the news that Georgia player Jeff Owens’ started a blog.
As technology expands, fans are getting access to their favorite teams via other methods than the traditional newspapers. A little bit of SEO (search engine optimization) isn’t too arduous. Choosing a few keywords and attending to tags doesn’t take much time. Listing with directories and indexes (Technorati is a well-known name) can’t hurt. Joining a blogging community can help – after all, if you don’t read and respond to other people’s blogs, why should they bother with yours?
But the fact remains that to gain a wide readership you either have to have something reasonably spectacular to offer or a lot of time to spend on promotion.