http://www.buybuychina.com – http://www.buybuychina.com/starbucks-china-wake-up-and-smell-the-pastry/. When approached correctly, strategy becomes a long-term response to the changing environment. This involves making a fundamental decision about how to match resources to the ever-changing environment. “Doing the right thing is far more important than doing things right.” Although I can’t remember who said this, it’s oh so true when it comes to branding strategies. That means you only have a limited amount of characters on your key pad that you can use to post. In a regular blog, you can post paragraph after paragraph and it is good to use that for detailed information about what you are sharing with your readers.
microblogging puts little snipits along with links and it allows your readers to decide a bit easier if they want to go and read all you have to say. Build some backlinks out there. Write original content. Social Network, Tweet for crying out loud- But please stop spending so much time reading when you should be taking action. So what is it? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
How popular is Twitter? As of early 2011 this service has over 200,000,000 (200 million) users who send more than 60,000,000 (60 million) Tweets per day. This is a massive audience that you can tap into as part of your overall marketing efforts. But people don’t just use this service via their computers – there are numerous Twitter applications for both iPhones and smartphones so your market reach has now become even broader. No matter where people are they can read your Tweets. Blogs are more personal than forums, but that doesn’t mean you can’t have a meaningful community.
You can use a blog to write your own advice column, share tips from other blogs, and invite guest writers to contribute their words of wisdom. At the moment, most professional writers are encouraged by their publishers to create blogs. It seems to be an effective, fast-paced way to connect with readers and other writers, and thanks to free web hosting from sites like WordPress and Blogger, it doesn’t have to cost a lot of money, either. If you’re a chiropractor reading this, you can search locally and find patients that need your services in a matter of seconds.
Actively search out others and comment. Don’t just talk all of the time.