Is the update time critical? – By that I mean, are http://blogs.elpais.com/china-red/2014/06/zara-vender%C3%A1-por-internet-en-china-en-la-plataforma-tmall.html (http://www.buybuychina.com/starbucks-china-wake-up-and-smell-the-pastry) you updating your own status in relation to a thing you happen to be doing right now? If so, then the ideal time to post is either prior to or during the event. People are far more likely to comment on a status regarding something you are about to do rather than something you have previously done. Posting afterwards additionally runs the risk of someone different posting about it already and stealing your thunder (e.
g. viewing a sporting event). Both Sohaib Athar (@ReallyVirtual on Twitter) and Mocsin Shah (@m0hcin on Twitter) were Tweeting away as helicopters flew overhead, in addition to other events, not knowing they were live-blogging the events via the microblogging site Twitter. Or look at it from a customer or client survey point of view. How much more effective would your sales or lead generation process be if you could generate user feedback in almost real-time?
This type of feedback can both make and save your company untold amounts of money. If you’re prepared to walk the walk as well as talk the talk, blogging can make your career or be a vastly satisfying pastime. As a business tool, blogging has become a serious option, in tandem with the trend of using social networking sites to promote your products or views. A blog is a chance to show the human face of your business and keep up your search engine ranking with a regular injection of the fresh content that the search engines value highly.
Being an avid tweeter, I said I used it primarily for business, which is not only true but also sad. I decided I needed to reevaluate my Twitter usage and perhaps provide some insight about the whole Twitter usage for those who are not using Twitter for business and they just do not get it. Do not forget to post a link to your website or blog on your social network profiles. If someone hears about your products on a social network, they will need to have access to more information and see what you use as a storefront before they can decide to buy anything.
Take short meaningful sentences from your blog post and format them into tweets that people can digest and understand immediately and add a link to that specific post.