If you come from the old school of thinking, a brand takes a lot of money and time to create. With today’s online business, however, it can be attained with the right combination. Twitter is quickly becoming one of the most amazingly popular social media networking sites on the World Wide Web. Now with over six million users (and growing) this microblogging site has attracted everyone from President Obama to NBA legend Shaquille O’Neal. Too many retweets. I http://www.theverge.com/2012/3/20/2886806/the-decline-of-print-visualized-us-ad-sales (techinasia.com) don’t know who thought this was a good idea – it really isn’t.
Businesses think that retweeting information that includes them to their own Twitter will drive traffic and sales, and while it might, it’s also completely annoying. Maybe your Social Media Marketing experts won’t mind since they won’t read your content anyways, but for the average Joe will mind. If you have to retweet, make sure it’s not promotional. No one minds if you retweet about a missing child or Michele Bachmann’s crazy antics.
But if you continuously retweet information about the new renovations in your store, people will get very, very annoyed with you. A strong brand is valuable because it ultimately changes the behavior of your market. This, as we all know, will lead them to buy more frequently, be willing to pay more and in some cases your clients and users will recommend the brand (you) to friends. Improve your marketing strategies.
One of the first things businesspeople do when they’re hit by recession is to cut back on marketing costs. This is actually a very ineffective strategy, as you need the money to strengthen your marketing campaigns. You just need to do one important thing: choose your marketing strategy. The better tweeter is always on the lookout for good materials on the web. Retweeting these materials – articles, news, multimedia files – shows the user as a tweeter of substance. Good retweets are only possible if the user has actually read the material, and has found its content worthy to be retweeted.
When followers find the retweet valuable, it creates a ripple effect – being retweeted countless more times – and increases the standing of the original retweeter among peers and followers. Amidst all of this, few people have noticed that Citrix recently bought Cloud for between $200 and $250 million in a major move towards strengthening its hand in the cloud computing world. Noteworthy in this is that Cloud’s major investor was Menlo Park’s Redpoint Ventures who http://www.andreavascellari.com/2010/05/age-of-conversation-3-from-theory-to-social-media-practice/ is on an impressive streak of late.
In addition to their cashout of Cloud, Redpoint has also recently made successful exits recently with companies like Qihoo and Home Away, both of which went public and have a total market value of nearly $6 billion. Let’s just say they’re having a pretty good year.