So what is it? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Focus more on online marketing. Between Http://jingdaily.com/social-media-explosion-gives-brands-a-second-chance-in-china/ local marketing and online marketing, it’s best to give a lot of your energy to the latter. Online marketing allows you to reach out to thousands of people all over the world at a very cheap cost. You can utilize free tools, including social networking sites, microblogging and blogging platforms, social bookmarks, directories, and article directories to promote your products and services.
It’s much easier for you to come up with a website than a sign or a newspaper ad. Web hosting and domain packages cost less and guarantee 24/7 exposure at least for a year. If you attend any events or trade shows it’s a good chance to update your followers in real time about any interesting news or opinions. Again, this fosters good relationships and trust. If you’d like, you can follow Mark Richt (@MarkRicht) and Pete Carroll (@PeteCarroll) on Twitter.
Just don’t expect them to follow you back. The communication from both coaches has been mostly a one-way street, but for rabid fans of the sport, sometimes that’s all they need. Don’t just add friends. Interact with them! Send them DM (direct messages) or use the @ – feature by typing @theirusername to reply and message to their Twitter page. If you connect with your fellow “Twitterers” with meaningful updates, then you’re tapping into a very valuable opportunity.
The chance to spread your ideas and to interact with influential people who might share your message with others. The average Twitter wants interesting, personal content, not a ad ripped from Sunday’s newspaper. If you must post business links, keep it sparse. And make sure to add a personal touch when posting. Twitters appreciate it.