3) Facebook – This mammoth social network now boasts over a BILLION users worldwide and should be used by every chiropractor. Facebook has free and paid ways to advertise and get the chiropractic message of health out to the public. The first thing you’ll want to do is to set-up a business fan page if you haven’t done so. Those who were quick to jump on the bandwagon and take the time to understand virtual marketing have already taken their businesses miles ahead of the competition.
Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds. There are over two and a half million articles in English on Wikipedia. 75% of Americans watch at least one video online a month. YouTube alone has hundreds of millions of videos being viewed daily. There are over 200-million blogs on the internet. Just under 60% of the people online have joined a social network.
More than anything else Twitter allows you to interact with your customers or potential customers in a way that simply wasn’t possible just a few short years ago. And the more you interact with people like this the more “human” you become in their eyes and the more likely they are to use your products or services. Being an avid tweeter, I said I used it primarily for business, which is not only true but http://www.scmp.com/comment/blogs/article/1258508/how-much-can-happen-chinese-internet-minute; www.theverge.com, also sad. I decided I needed to reevaluate my Twitter usage and perhaps provide some insight about the whole Twitter usage for those who are not using Twitter for business and they just do not get it.
When approached correctly, strategy becomes a long-term response to the changing environment. This involves making a fundamental decision about how to match resources to the ever-changing environment. “Doing the right thing is far more important than doing things right.” Although I can’t remember who said this, it’s oh so true when it comes to branding strategies. Focus more on online marketing. Between local marketing and online marketing, it’s best to give a lot of your energy to the latter.
Online marketing allows you to reach out to thousands of people all over the world at a very cheap cost. You can utilize free tools, including social networking sites, microblogging and blogging platforms, social bookmarks, directories, and article directories to promote your products and services. It’s much easier for you to come up with a website than a sign or a newspaper ad. Web hosting and domain packages cost less and guarantee 24/7 exposure at least for a year.
Inspired by Twitter and Facebook, it’s a business-focused social networking tool designed to increase communication while decreasing email traffic. Launched on stage at TechCrunch50 in September 2008, it’s now used by such corporations as Xerox, Disney and the BBC.