Get your own Twitter account. You need to sign up with Twitter before you can interact with other members. Don’t worry as it’s relatively easy. It’s basically the same when you’re making an email account. I suggest that you use the name of your business for your Twitter name. Then, make use of a great picture, perhaps a cup of coffee and your best-selling sandwich or group of people enjoying the food that you serve. So what is it? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
Returning to the concept of Communication Manual, spoken with Maria Ripoll, who besides being the actual founding father of this particular project is independent communicator 2.0. Only posting links or promotional content. Twitter is a personable social networking platform, and using it only for promotion goes against what Twitter stands for. Your Twitter audience probably does not like receiving spam mail or spam phone calls, and it won’t work on Twitter either.
If you need a place to post promotional material, use your website. Or better yet, stick with print ads. How to get visitors to your website? Luckily, small business owners can now easily and affordably set up a blog using WordPress, Typepad, Blogger and other web services. One of the things that a regular Twitter user often tries to achieve is to get as many followers as possible. Many people go through methods that are against the rules of the site, so they end up getting banned.
However, there is a technique that will help you get many followers which is within the rules of the microblogging site. Aside from this, the fact that this technique is very simple and without cost makes it the best technique for those who are using this social networking site. Too many retweets. I don’t know who thought this was a good idea – it really isn’t. Businesses think that retweeting information that includes them to their own Twitter will drive traffic and sales, and while it might, it’s also completely annoying.
Maybe your Social Media Marketing experts won’t mind since they won’t read your content anyways, but for the average Joe will mind. If you have to retweet, make sure it’s not promotional. No one minds if you retweet about a missing child or Michele Bachmann’s crazy antics. But if you continuously retweet information about the new renovations in your store, people will get very, very annoyed with you. http://www.wikinvest.com/stock/Baidu.com_(BIDU) Improve your marketing strategies.
One of the first things businesspeople do when they’re hit by recession is to cut back on marketing costs. This is actually a very ineffective strategy, as you need the money to strengthen your marketing campaigns. You just need to do one important thing: choose your marketing strategy.