Listening to so-called “Social Media Marketing experts”. For every five twitters, there’s one twitter that claims to be an expert in social media. https://www.web-strategist.com/blog/2010/05/28/field-report-shanghai-and-chinas-social-web/ They have a taste for spam and like to post links to blogs spouting off their knowledge about how to amass a huge following. Note: they don’t tell you how to gain a solid, strong following where the Twitters are actually interested in what you have to say. If you look closely at their own followers, it consists of – big surprise here – spammers and so-called Social Media Marketing experts.
Experts who are too busy promoting their own business. People who are interested in quantity, not quality. These experts utilize bad business Twitter strategies by focusing on the number, not the profit. Not to be outdone, the venture capital community has been busy as well. It was announced last week that San Francisco-based Twitter received the largest venture capital investment in history when the Russian firm DST Global invested $800 million in the microblogging site.
Bit.ly is a newer service that shortens URLs in the same manner however it offers some additional features as well. Users can track their URLs as well as the traffic sources and visitors to their existing links. Bit-ly also allows users to post the shortened URLs directly on Twitter. At the very least, users must pause and ask of each potential tweet: is it worth the trouble to type this message? Or, how would I look to others if I send this message?
Useful messages http://brandchannel.com/home/post/feed/2012/06/08/Chinese-Consumers-Fear-Buying-060812.aspx?format=ATOM – wearesocial.sg – are appreciated by followers. So are replies to others’ tweets that indicate a sincere effort to communicate. If nothing else, even silence or non-tweets are better than haphazard tweeting that can detract from a good tweeter reputation. Don’t just add friends. Interact with them! Send them DM (direct messages) or use the @ – feature by typing @theirusername to reply and message to their Twitter page.
Twellow is a great online Twitter search directory – a kind of yellow pages for Twitterers. It allows you to proactively find people by searching for by categories and subcategories already created for you. These categories and sub can help you drill down into the industries or interests of the Twitter community. Amidst all of this, few people have noticed that Citrix recently bought Cloud for between $200 and $250 million in a major move towards strengthening its hand in the cloud computing https://www.techinasia.com/sina-weibo-microblog-marketshare/ world.
Noteworthy in this is that Cloud’s major investor was Menlo Park’s Redpoint Ventures who is on an impressive streak of late. In addition to their cashout of Cloud, Redpoint has also recently made successful exits recently with companies like Qihoo and Home Away, both of which went public and have a total market value of nearly $6 billion.