Don’t just add friends. Interact with them! Send them DM (direct messages) or use the @ – feature by typing @theirusername to reply and message to their Twitter page. To download the Facebook toolbar http://www.bloter.net/archives/63031 for either Internet Explorer or Firefox, visit the Facebook web site and just follow the instructions based on your browser. Yet, that’s still not enough to get the mega hits you’d like to end up prospecting with. So, you’ll want to join social groups such as Facebook and LinkedIn (the leading social site for professionals and businesses) and the new kid, Twitter, with its 140-character microblogging “tweets” or posts.
Untweeps: Untweeps is an application that allows you to unfollow “stale followers.” These are the folks who don’t tweet enough. It will list your followers who haven’t tweeted in the last 30 days and then you can unfollow them…who wants to follow a tweeter who doesn’t tweet? https://www.prbuzz.com/business-entrepreneur/273299-shanghai-based-resonance-displays-marketing-prowess-building-social-brands-in-china.html Not me. You can also send out “tweets” on the latest information available regarding real estate trends. Like what markets are doing the best and which or not doing as well.
There is loads of information on the web that is relevant to real estate. You can read all about home inspections, mortgage rates, home staging and much more. Share tips on how your clients can present their homes to sell them quickly. Obviously those with the time, energy and motivation have the edge. The sad thing about the blogosphere is that those people are often those with something to sell. They will be skilled in putting their blogs forward, while Joe Bloggs languishes in obscurity at the bottom of the rankings, swamped by professional competition.
A strong brand is valuable because it ultimately changes the behavior of your market. This, as we all know, will lead them to buy more frequently, be willing to pay more and in some cases your clients and users will recommend the brand (you) to friends.