Then there is the recent auction of Nortel Networks patents. The telecommunications company went bankrupt in 2009 and their patents, which were not viewed as hugely valuable, were put up for bid. But the larger tech firms did not want a fellow competitor to gain any edge by buying these patents. So Google touched off the high stakes bidding with a $900 million dollar offer and the war was on. Don’t immediately lower your price. One of the oft-overlooked marketing tips is this.
Usually to attract buyers business owners would immediately reduce their price to as much as 50 percent! What you should do, however, is to observe the market. Is it really the price that forces customers to go to your competitors or something else? It could be your competitors’ products are deemed more worth it. Then it’s time for you to innovate or develop a new unique selling proposition for your http://www.brandchannel.com/home/post/feed/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx?format=ATOM (blogos.com) products. Anyone who knows me is well versed on my approach.
I always do the opposite of what I am told as the acceptable way of doing things. Sure, many times I fall flat on my face, but once I dust myself off I realize and am struck by how malleable I have become when it comes to thinking out of the box. Yet, that’s still not enough to get the mega hits you’d like to end up prospecting with. So, you’ll want to join social groups such as Facebook and LinkedIn (the leading social site for professionals and businesses) and the new kid, Twitter, with its 140-character microblogging “tweets” or posts.
The main difference is that http://blogos.com/article/25704/ social media is not a monologue. It is a dialogue that the brand sometimes does not lead. People are talking online right now – and this is an aspect of social media marketing. Hopefully Yammer is a way to help manage all the information that’s coming at you. I think one of the dynamics right now is that people feel they’re not getting all the information they need but, also, their inboxes are overflowing.
So I think people need a tool to help them manage all this information. All of this comes on the heels of the news that Georgia player Jeff Owens’ started a blog. As technology expands, fans are getting access to their favorite teams via other methods than the traditional newspapers.