If you already have a blog up and running, then Twitter is a natural addition. Plus, if you’re a busy executive, Twitter lets you join in with social media without feeling the pressure to write 500 words posts every time. It’s a far better fit for those with hectic schedules. What if you are not in business and you just want to get to know people? After all that is why you are using social media in the first place right? In order for you to get the most and give the most out of Twitter, you must think in terms of value.
Most people could care less that you are having a cup of coffee, but if you mention you are having a cup of coffee and post a link to your favorite coffee recipe, now you are adding value to what you are saying. People are curious creatures and they are often curious about the goings on with you. That doesn’t mean they want to hear about the mundane. Pick Several. The limitation of just picking one and sticking with it is that you may be missing out on interaction with friends, fans, or other business.
In that case, you may need to join several microblogging sites in order to gain broader visibility. Obviously, things can get complex from here on out. How often do you change your status? When was the last time you changed status? Should you do it on all? Do not forget to post a link to your website or blog on your social network profiles. If someone hears about your products on a social network, they will need to have access to more information and see what you use as a storefront before they can decide to buy anything.
Of course, Twitter can be a good way to draw attention to your best content, and even to special offers or products. However, the content must be genuinely remarkable to be worth posting about. If it isn’t people will lose faith in you and your company. The same applies for promotions. From telling people that you are getting ready to take a shower to telling others how mad you are about something, Twitter provides a great avenue for sending messages.
You can also upload your blog feed to Twitter so that Twitter automatically posts your new blogs online for others to see. Twitter is a great way to gain exposure for those who are otherwise unknown. From celebrities to your mom and dad, everyone seems to have a Twitter account. But the big question on many people’s http://www.acclaro.com/newsletter/social-media-guide-to-china minds is whether or not Twitter will last. Is this Twitter revolution similar to Facebook and MySpace? Will it have any staying power, or will it fade away almost as abruptly as it came into the lives of so many?
Only time will tell. Take short meaningful sentences from your blog post and format them into tweets that people can digest and understand immediately and add a link to that specific post.